Purpose and Values: What Gen Z Looks for in an Employer

The job market is dynamic, as are the demands and needs of the next generation of employees. Generation Z (or Gen Z) is already redesigning the workplace with their attitude. For companies looking to capture and build loyalty from this generation of workers, it is important to know what is most important to them.

This blog explores the key factors that Generation Z values in potential employers. It delves into various aspects such as corporate social responsibility, workplace transparency, diversity and inclusion, work-life balance, and more.

Corporate Social Responsibility

A survey conducted by Pew Research Center shows that 32% of Gen Z individuals have taken actions like donating, contacting officials, volunteering or attending rallies to address climate change.

This indicates that Generation Z is in search of employment with a purpose. They are looking to work with companies that are socially and environmentally responsible, which may be through programs like corporate social responsibility (CSG), community involvement and support, or relationships with non-profit organizations.

Transparency and Authenticity

In an age where there is an overload of information, Gen Z appreciates honesty and transparency from their employers. They're quick to spot insincerity and demand transparency from businesses about their performance, problems, and aspirations.

In order to hire and retain Gen Z talent, companies should communicate their values clearly and concisely. This entails being transparent about the company's policies and decisions, as well as admitting when they are wrong. Gen Z prefers brands that are real, and for this reason, companies should show their human side.

Diversity and Inclusion

To Gen Z, diversity and inclusion are not mere values to have aspired to; they are imperative. In a survey by Monster, 83% of Gen Z individuals responded that they consider a company's commitment to diversity and inclusion to be crucial when choosing an employer. Members of this generation are less likely to tolerate surface-level actions on the part of the company in implementing diversity and more likely to want actual embedded practices with company culture.

They want diversity represented across race, gender, identity, and orientation not only within a company's external branding but also in its internal teams. Gen Z has less of a problem asking for the things they want: working with people who collaborate and an inclusive culture.

As a result, it is clear that employers seeking talent among Gen Z should focus on creating inclusive work environments. This goes beyond the mere hiring of a diverse workforce. It refers to maintaining a work environment that allows employees to be treated equally and be given an equal chance to grow in the company.

Work-Life Balance and Mental Health Support

Gen Z has a strong work-life balance and mental health perspective. They understand the importance of disconnecting from the world, and this prioritization of personal well-being extends to their professional lives as well.

To attract and retain Gen Z employees, employers should consider providing flexible working options, competitive mental health coverage, and policies that support a good work-life balance. This may include options for remote work, flexible schedules, mental health days, and wellness programs.

Career Growth and Development Opportunities

On one hand, Gen Z cares about purpose and work-life balance, but on the other hand, they are ambitious. They want employers who can offer clear paths for career advancement and skill development.

Organizations should ensure that the training offered to their new hires is comprehensive. Moreover, they must also offer mentorship and a clear succession plan that highlights opportunities for growth to them. This generation appreciates feedback and professional development as part of the company’s work culture.

Technology and Innovation

Gen Z is a generation of digital users, and as such, they expect employers to be up-to-date with technology and innovation. They are familiar with the tools and seek workplaces that are equipped with cutting-edge technology. Employers who embrace new technology and promote innovation are likely to attract more Gen Z job seekers than others.

However, this doesn’t just entail having the newest model of a gadget. Instead, it is all about adopting technology to make work easier, facilitating teamwork, and creating new ideas. Gen Z desires to be associated with progressive organizations that are flexible in their approach.

Aligning Company Values with Gen Z Priorities

It is crucial to understand that recruiting and engaging Gen Z talent is not just about salaries. It necessitates a more complex solution that will satisfy their desire for purpose, value, and personal development. The organizations that are best placed to do this have a major advantage in the battle for talent—they are the ones that can find ways to align the company’s values and objectives with Gen Z's expectations.

By focusing on corporate social responsibility, transparency, diversity and inclusion, work-life balance, career development, and innovation, employers can create an environment that resonates with Gen Z.

Remember, this generation isn't just looking for a job; they're looking for a place where they can make a difference and grow both personally and professionally. What’s more, adapting to the needs of this new generation is key to building a strong, purpose-driven workforce for the future.

Bridging the Generation Gap: Your Gen Z Talent Solution with PERSOLKELLY

At PERSOLKELLY, we understand the unique needs of both employers and Gen Z job seekers. Our expertise in talent acquisition and management can help your organization align its values and practices with Gen Z priorities.

We offer tailored recruitment strategies, and workforce consulting to ensure you're well-positioned to attract and retain top Gen Z talent. Let us help you build a workforce that's not just skilled but also purpose-driven and values-aligned.